App Video Production Services

Show the Why, Not the What

Before someone dives into the nitty-gritty of how your app works, they need to understand why it matters. An app overview video frames the problem you solve, who it’s for, and the key value your product delivers. It’s the polished elevator pitch that turns “what is this?” into “I need this.”

Our process is designed to drive measurable impact. Here’s how we break it down, from strategy to delivery:

Press Play, Pause Churn

    • Improve first impressions

    • Clarify product positioning

    • Drive traffic to product pages

    • Boost click-through and trial sign-ups

    • Reduce bounce rates from confused visitors

  • Top-of-Funnel Awareness & Interest

    Great for initial education, market positioning, and sparking curiosity.

    • Homepage or landing page hero video

    • Product Hunt launches

    • App store preview videos

    • Paid acquisition campaigns

    • Top-of-funnel explainer for social or YouTube

    • Website

    • LinkedIn ads

    • YouTube pre-roll

    • App marketplaces

    • Email campaigns

  • Every app video project includes:

    • Positioning strategy + scripting

    • Motion graphics or live-action/animated hybrid

    • Voiceover + sound design

    • Clear breakdown of core benefits & audience

    • 60–90 second final video

    • 1-2 rounds of revisions

    • App store-compliant previews (iOS/Google Play)

    • Cutdowns for paid ads or social

    • Alternate intros for different use cases

    • Subtitle versions

    • Localization for global audiences

    • Click-through rate (ads, homepage, app stores)

    • Time-on-page

    • Trial or install conversion rate

    • Bounce rate reduction

    • Brand lift metrics (awareness, recall)

  • Standard delivery: 3–5 weeks depending on format and feedback cycles

    (Rush options available for launches)

“Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.”

— Insivia

Why Videon?

You’ve only got a few seconds to make someone care. We know exactly how to use them. Our app overview videos distill your product’s value into something emotionally compelling, visually sharp, and impossible to ignore. It’s not about showing every feature, it’s about making people want to learn more.

Ready to start?

Let’s make the appin’ happen.