Case Study Production Services

Turn Your Happiest Customers Into Your Best Salespeople

When a real customer shares how your product solved their pain, it’s way more powerful than any pitch. Case study videos deliver instant credibility, social proof, and emotional resonance—all while showing exactly how your product creates results in the real world. These aren’t just testimonials. They’re stories that sell.

Our process is designed to drive measurable impact. Here’s how we break it down, from strategy to delivery:

Strategic Impact, Step by Step

    • Shorten sales cycles

    • Build trust with skeptical buyers

    • Showcase industry-specific wins

    • Boost credibility with enterprise clients

    • Improve upsell and expansion success

  • Bottom-of-Funnel & Customer Expansion

    Perfect for closing deals, reducing objections, and upselling to current clients.

    • Sales enablement

    • Lead nurturing sequences

    • Product marketing campaigns

    • Conference reels

    • Social proof on landing pages

    • Investor decks

  • Every case study project includes:

    • Strategy & story development

    • Interview prep + remote or on-site filming

    • Editing, graphics, and music

    • Customer approval coordination

    • 60–120 second final edit

    • Optional cutdowns for social

    • Industry-specific variations

    • Vertical/square cutdowns

    • Subtitle and quote graphics

    • “Supercut” mashups of multiple case studies

    • Customer-supplied footage support (remote/Zoom)

  • 4–6 weeks depending on scheduling and location

    (On-site filming requires additional coordination)

    • Close rate for leads who watch the video

    • Deal velocity improvement

    • Sales rep usage in outreach

    • Engagement rates on social

    • Customer sentiment

    • Sales outreach

    • Retargeting ads

    • Pitch decks

    • Email drips

    • Landing pages

    • YouTube

“Video case studies increase conversion rates by up to 46% compared to text-only testimonials.”

— Vidyard

Why Videon?

We know how to tell stories that feel real, not scripted, and still hit all the right business notes. Our case study videos balance authenticity with polish, turning a happy customer into a compelling proof point that your product delivers. And we make the process painless—for you and your customer.

Ready to start?

Let’s make the case (study).