From explainers to onboarding walkthroughs, each format plays a unique role. Here's how to use them—and where they fit into your larger video system.

A 60–90 second animated or live-action video that distills your product or service into an easy-to-understand pitch.

• Ads
• Landing pages
• Website hero sections

Best for

A screen-recorded or polished walkthrough
showing exactly how your product works.

• Feature overviews
• App pages
• Product launches

Best for

Highlight your app’s interface, key features, and benefits to help users see exactly how
it works and why it’s worth their time.

• App store listings
• Product launches
• Paid social campaigns

Best for

A 60–90 second animated or live-action video that distills your product or service into an easy-to-understand pitch.

• Ads
• Landing pages
• Website hero sections

Best for

A 60–90 second animated or live-action video that distills your product or service into an easy-to-understand pitch.

• Ads
• Landing pages
• Website hero sections

Best for

A 60–90 second animated or live-action video that distills your product or service into an easy-to-understand pitch.

• Ads
• Landing pages
• Website hero sections

Best for

We help you pick the right formats, tie them to strategy, and deploy them at the right time with one of our video systems.